I worked as a freelance Creative Researcher at creative agency KhannaReidingaFaralleyLeBon (KRFL) to help with the development of code school Codam.
Codam is a new education concept that aims to make coding appealing to a broader audience. The brief in short: “Make coding mainstream”.
I created a film where I interviewed audiences that were not familair with coding about their perceptions and expectations of it. These insights were used to develop the campaign and identity of the online school.
Read more about Codam here or on their official website.