Electric Road, Hong Kong // 2020
From Five Guys
For the opening of the new Five Guys outpost on Electric Road in Hong Kong I developed four films that are displayed on LED-screens attached to the building.
We were limited to ten seconds per film, so we decided to develop four versions that all focus on different USPs of Five Guys: Local Fun, Customization, Value and Freshness.
Fun fact: The films are projected 24/7 on 10 meters high by 4 meters wide LED-screens!