How do you turn a rather dry topic such as pension funds into something interesting? That was the big challenge we faced when we got the brief for this project.
For BrandBase I developed an exposition and campaign for insurance company Scildon about pension. I worked as a Creative and Researcher on it and went around the country to find seven interesting people from seven different generaties, aged between 27 and 87. I interviewed them about their views on ‘later’ and so created seven different inspiring stories. Together with photography by Ramona Deckers these stories formed a travelling exposition and OOH campaign.