Traton // 2018
From Volkswagen

I worked as a freelance Creative Researcher at creative agency KhannaReidingaFaralleyLeBon (KRFL) to help with the launch of TRATON, the new name of what used to be Volkswagen Truck & Bus.

I created a research film where I interviewed people from 50 different nationalities, to understand what kind of associations people have with possible new names of the brand.